Our Story
Laura established Elegant Forever over 21 years ago to deliver couture bridal dress collections to the modern day bride! We are dedicated to delivering top quality dresses, accessories and professional services. We are passionate about people, fashion and our community. Our team services clients daily – now in our Urbana, Maryland bridal shop!
Elegant Forever is a thoughtfully curated couture bridal shop! Our team is born of the concept that wedding dress shopping should be an stress-free and celebratory moment during a bride’s season! We serve brides out of state and honor a discount to brides serving in the military. With a unique design that caters to each person’s individual sense of style, Elegant Forever promises to bring a sense of magic, comfort, and positive energy to your special day!
Please contact us to make your appointment. Find out why we are the areas highest rated bridal shop!
We are particularly excited about our recent move from Downtown Frederick to the Market District in Urbana, Maryland. Our new bridal boutique offers more space and an area dedicated to wedding dress, prom dress, and other clothing alterations.

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We’re growing and moving to Urbana, Maryland! 🕊Thankful for our wonderful years in Historic Downtown Frederick! Looking forward to a another great year ahead! 🙌🏼💓Love, Elegant Forever team 🤍🫶🏼

We’re growing and moving to Urbana, Maryland! 🕊Thankful for our wonderful years in Historic Downtown Frederick! Looking forward to a another great year ahead! 🙌🏼💓Love, Elegant Forever team 🤍🫶🏼 ...