About us

about us

Our Story

Laura established Elegant Forever over 21 years ago to deliver couture bridal dress collections to the modern day bride! We are dedicated to delivering top quality dresses, accessories and professional services. We are passionate about people, fashion and our community. Our team services clients daily at our Historic Downtown Frederick, Maryland store!

Elegant Forever is a thoughtfully curated couture bridal shop! Our team is born of the concept that wedding dress shopping should be a stress-free and celebratory moment during a bride’s season! We serve brides out of state and honor a discount to brides serving in the military. With a unique design that caters to each person’s individual sense of style, Elegant Forever promises to bring a sense of magic, comfort, and positive energy to your special day! We thank our clients and community for supporting small and women-owned business!


Do I need an appointment to visit the shop?

We see brides by appointment only. Scheduling an appointment allows us to give you dedicated time and our undivided attention. Our boutique offers an intimate setting where you can feel comfortable and pampered. We suggest scheduling your appointment at least 2 week in advance. However, depending on our schedule, walk-ins are possible if you call ahead.

How far in advance should I start shopping for my wedding dress?

A normal starting point is about eight months prior to your wedding date. Some brides start sooner and some brides have a very short time frame. Most gowns take approximately 6 weeks to receive if they are not in stock. Often times our designers have dresses ready to ship within two weeks. Also, we typically have floor sample dresses available for immediate sale on discount prices! Each bride’s timeline is unique, so please plan accordingly based on your personal needs. We’re happy to help with your planning!

What should I wear to my appointment?

You must wear undergarments to your appointment. Ideally, you should wear undergarments similar to those you plan to wear with your wedding dress at your wedding. We suggest a strapless style bra, spanx and, if desired, a body shaper. Let us know if you have additional questions. We do carry a selection of undergarments for sale!

How many people should I bring to my appointment?

Brides typically bring with them one to two family members or friends they trust the most. Having too many people with you can be overwhelming and take away from you experience. To reduce stress, we strongly suggest limiting your group to no more than four people. If you anticipate bringing a larger group, please let us know when scheduling. Also, while we love children, a bridal boutique is not a fun place for kids and they will get bored easily. More importantly, there are many hazards including glass mirrors and loose pins.

Do you offer alterations?

Yes! We have our own seamstresses and provide in-house expert alterations for all dresses we sell! Consultation and fittings are scheduled at the boutique. You should plan on two to three fittings. While we normally offer alterations only for wedding dresses purchased at our boutique, contact us for availability on dresses purchased elsewhere. We are always happy to help your bridal party with their alterations of bridesmaids dresses and mother of the bride dresses.

What forms of payment do you accept?

We accept most major credit cards (e.g. Visa, MasterCard), Checks, and contactless forms of payment (e.g. Apple Pay, Google Pay).

What is your return policy?


We are very upfront with our cancellation and return policy.  Being a small business and given the nature of the wedding dress industry, all purchases are final and cancellations, returns, exchanges or refunds are not allowed. Once your order is placed we cannot make changes and modifications to your order. If you have questions or concerns, please let us know. We want you to be fully aware of policies surrounding your purchase.