Our Story
We started Elegant Forever over 10 years ago based on the belief that there should be something in between fancy, over-priced bridal shops and discount bridal outlets. There should be a place where brides aren’t pressured on time and limited on the number of wedding dresses they can try on. And being practical about your budget shouldn’t mean you can’t find a wedding dress that makes you look beautiful. Most importantly, a bridal boutique where personalized service takes a front seat to the rushed and snooty service found at many wedding dress shops. We believe shopping for your wedding dress is the most important purchase of your life. And we feel fortunate to be part of your journey.
In 2016, we opened our new bridal shop location in Historic Downtown Frederick at 31 W Patrick Street, across from the Weinberg Center for the Arts. Located in the heart of the historic district, our new bridal shop offers an expanded inventory of wedding dresses and accessories, as well as offering brides a wonderful shopping and dinning experience among the many other small businesses in the downtown shopping district. We are a small, personalized bridal shop and we’re confident we can help you find the perfect dress!
Elegant Forever is an authorized Maggie Sottero Designs boutique and we carry multiple other wedding dress designers and house lines, all in a variety of colors and sizes. Whether you are looking for a petite, curvy, or plus size wedding dress, a boho, lace or beach wedding dress, or a traditional or couture wedding dress, we are confident we can help you find the perfect dress! To learn more about our bridal shop including new dresses, events and other news, visit our Facebook page.
Hear from Brides that found their Perfect Wedding Dress!
Below are a selection of recent reviews from our brides. Please visit our Facebook site to see all our reviews as well as other updates and events.
I have no words to thank Laura and Brenda! I knew I would find my dress at Elegant Forever from the moment Laura contacted me after I completed my appointment request online… They are both so kind, friendly, helpful, knowledgeable, and caring…
I said “yes to the dress” here about a month ago. My mom and I had a good time during our visit, and Laura gave great customer service. However, I’m primarily giving a 5-star rating because how beautiful their dresses were.
Elegant Forever Bridal Boutique was amazing! I went in and they already had dresses in mind ready for me to try on. Only took 4 dresses to find the one! They were very helpful and super nice!
Best place ever!! I have never worked with someone so sweet and caring. She is all about you and what makes you happy. I couldn’t have asked for a better experience
I found “the dress” at Elegant Forever! Laura and staff were extremely inviting and friendly and ready to find me the perfect fit! I couldn’t be happier with the experience.
She deserves 5 stars and more!!!! Amazing courteous service, and the dress prices are so unexpectedly reasonable. High end look and service with a local charm. Definitely would recommend to anyone in the area!
This is a wonderful bridal boutique and I would highly recommend making an appointment here! Laura and the staff are so friendly and welcoming and really make sure that you find what you are looking for.
I had a wonderful experience here! Laura is so helpful and willing to make sure you feel great during your appointment and in the dress you choose. I liked their selection and quality of dresses, as well as the price point.
Our Bridal Shop
Our bridal boutique has a small, personal feel, making your wedding dress buying experience stress-free!. We see brides by appointment so that you get our undivided attention during your wedding dress shopping experience.
Inside our Bridal Boutique showing one of our beautiful brides! We also love our furniture from Tuscany Designs!
One of our beautiful brides in the lobby of our location in the historic Francis Scott Key Hotel.
A picture of our storefront window along West Patrick Street in Historic Downtown Frederick.
A display at a recent Fredereick-area bridal show, one of many we attend throughout the year.
A picture inside our bridal boutique. We stock a complete collection of new wedding dresses in many styles, colors and sizes.
Our wonderful visit to the 2018 Barcelona Bridal Fashion Week in Barcelona, Spain. A picture with the Maggie Sottero Designs staff!
Our gowns used in a May 2018 wedding shoot at Aix La Chapelle Farm. Photo by Passionate Portraits.
Our models getting their picture taken while out on the street for the 2018 Frederick Wedding Walk in Historic Downtown Frederick.
Find Us
We are located at 31 W Patrick Street, Frederick, MD 21701. We are located in the heart of Historic Downtown Frederick, across from the Weinberg Center for the Arts. You can find parking along the street or in the adjacent garages.
We are located in the heart of Historic Downtown Frederick. Parking meters are located along W Patrick Street and adjacent streets. Meters take coins or ParkMobile. There are many parking garages downtown. We are within a one minute walk of the Court Street Parking Garage along South Court Street. Visit ParkFrederick.org for information on meter and garage locations.
Yes, we see brides by appointment only. Scheduling an appointment allows us to give you dedicated time and our undivided attention. We set appointments from 9:30 AM through 8PM throughout the week and on weekends. We suggest scheduling your appointment at least 2 week in advance. However, depending on our schedule, walk-ins are possible if you call ahead.
To schedule your appointment please call us at (301) 916-7774, use the form on this website or email us at sales@elegantforever.com. Before finalizing your appointment, we’ll gather details on what you’re looking for in terms of styles and price range.
Brides typically bring with them one to two family members or friends they trust the most. Having too many people with you can be overwhelming and take away from you experience. To reduce stress, we strongly suggest limiting your group to no more than four people. If you anticipate bringing a larger group, please let us know when scheduling.
Ideally, you should wear undergarments similar to those you plan to wear with your wedding dress at your wedding. We suggest a strapless style bra, spanx and, if desired, a body shaper. Let us know if you have additional questions. We do carry a selection of undergarments for sale.
Unfortunately, with large mirrors, racks and other fixtures, and limited space, our bridal boutique is not a safe place for small children.
We ask that you do not bring alcoholic or other beverages into the boutique. But keep in mind that we are located in the heart of Historic Downtown Frederick among a vast array of coffee shops and restaurants you can visit before and after your appointment!
Yes. We offer in-house, expert alterations for all dresses we sell. We can discuss the typical needs, timeline and cost associated with wedding dress alterations.
Schedule An Appointment to Find Your Perfect Wedding Dress!
Please complete the form below to schedule your appointment to visit our bridal shop. We will follow up with you to ask some preliminary questions about your wedding dress preferences in order to help us prepare for your appointment. You may also call us at (301) 916-7774 or email us at sales@elegantforever.com. Appointments are available during the day, evenings and weekends. Appointments are typically 60-90 minutes. We want your appointment to be stress-free and enjoyable!