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About Our Boutique

Elegant Forever is a thoughtfully curated couture bridal boutique located in the heart of Historic Downtown Frederick, Maryland. We were borne of the concept that wedding dress shopping should be a stress-free and celebratory moment during a bride’s engagement season. Since 1996, our efforts have blossomed into a creative collaboration with a team of like minded and passionate professionals. With a unique design that caters to each person’s individual sense of style, Elegant Forever promises to bring a sense of magic, comfort, and positive energy to your special day.

Wedding Dresses

  • Full-Service Bridal Boutique
  • Multiple Designer Collections
  • Maggie Sottero Designs
  • Variety of Styles, Sizes, Colors

In-House Alterations

  • Professional Seamstress
  • Alterations Done Onsite
  • Custom Alterations
  • Dress Cleaning

An Exclusive Experience

  • Professional Staff
  • Honesty and Integrity
  • Excellent Reviews
  • Established Boutique
Affordable to Couture

Our Dresses

We carry a beautiful collection of wedding dresses from a variety of wedding dress designers. We stock dresses in a range of styles, sizes, fabrics and colors.  We are an authorized Maggie Sottero Designs bridal boutique, carrying the Sottero & Midgley and Rebecca Ingram collections. In addition, we have a number of private collections that offer brides a wide range of beautiful dresses to fit any style and any budget.  Whether you are looking for a petite, curvy, or plus size wedding dress, a boho, lace or beach wedding dress, or a traditional or couture wedding dress, we are confident we can help you find the perfect dress!  Below is just a sampling of the dresses we carry.

Sottero & Midgley

Tovah is an amazing dress in the Maggie Sottero Designs, Sottero & Midgley collection.  This halter ball wedding dress has an sheer sweetheart neckline and sheer back.

Sottero & Midgley

From the Sottero & Midgley collection of Maggie Sottero Designs, Kane is a beautiful mermaid wedding dress with chic lace motifs waltz over textured tulle. It has an amazing sweetheart neckline.

Rebecca Ingram

Bethany is a beautiful Chardon crepe wedding dress from the Rebecca Ingram collection of Maggie Sottero Designs.  Dress has a bateau neckline and amazing sheath silhouette.

Rebecca Ingram

From the current Maggie Sottero Designs, Rebecca Ingram collection, “Raelynn” is a beautiful A-line dress with lace and v-neckline and v-back.

Other Designer Dresses

This fit-and-flare wedding dress has an illusion neckline has a beautiful train with a lace applique layout. Fabric is Lace and Tulle.

Other Designer Dresses

A beautiful A-line ball gown with straps and v-neck along with a chapel train.  This wedding dress has mikado fabric with lace appliqué, and beading.

Customer reviews

What Our Brides Are Saying

“ What a wonderful experience. Kind, supportive and wonderful at matching your vision with your budget. Can not speak highly enough about this bridal shop. ”


“ I had a full day of bridal appointments and I definitely saved the best for last! Laura and her seamstress were amazing.  I had an amazing experience there and am so happy I was able to say yes to the dress at Elegant Forever!!! ”


“ I have no words to thank Laura and Brenda! I knew I would find my dress at Elegant Forever from the moment Laura contacted me after I completed my appointment request online… They are both so kind, friendly, helpful, knowledgeable, and caring… ”


” The prices are very reasonable and they will not nickel and dime you for alterations and fittings! I love the location, the people, and the quality of service!  Thank you so much for making dress shopping so fun and relaxing! “


” I found my dress…❤❤❤ ..it was the first I tried on.. the veil everything so beautiful and well put together..Laura is the sweetest and I enjoyed her energy and kindness. Totally recommended. “


” They have such a good eye for what the bride really wants! This bridal shop definitely had so many beautiful dresses that it was hard to pick just one! But I ended up going with the very first one I tried on! “


Read more reviews…
find savings

The Sale Rack

Items on the sales rack include sample wedding dresses or dresses from prior years, all offered at significant discounts. Discounts range from 25% to 50% off.  Rack sale items are specific inventory items and reorders in other sizes or colors are not possible.  Condition of each item is noted in individual descriptions. Please call for availability as inventory changes daily. Please note that for some designers or specific designer dresses, we may not be authorized to display pricing.  Please contact us with any questions.

it's social


Follow us on instagram to see our latest updates including new dresses in the shop and pictures of our brides! We also post news on rack sales and open houses!

Check out our amazing sale rack savings!
We have several beautiful discontinued Rebecca Ingram wedding dresses including Millicent - a fit and flare wedding dress with tulle and organza.
We love the sweetheart neckline! One available in Ivory, Size 10. 📞Schedule your appointment today! See our website or follow our Instagram feed to see what other dresses we have on the sale rack! .

#elegantforeverbridal #elegantforever #salerack #findtheperfectdress #rebeccaingram #maggiesotterodesigns #fitandflareweddingdress #maggiebride #rebeccaingram #samplepiece #2020bride

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😍 The look of Love!

There’s nothing more special than celebrating your beautiful relationship on your wedding day.
All brides deserve to have a seamless and stress- free wedding season.
That’s why we’re so focused on helping you choose a gown that perfectly depicts your epic love story!

From style and budget to the perfect fit, we’ll walk you through the entire process so that your wedding day is spent on what actually matters!

What are you most looking forward to on your wedding day??💍

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We’re having the best holiday weekend!
Our Black Friday Sale continues tomorrow and we’re welcoming walk-ins from 12-3p!

Congratulations, Melissa! We were so happy to help you pick out your dream dress. You make an absolutely stunning bride! 💍

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Blog & news

What's Happening?

New Website Launched
New Website Launched

We are very excited to launch the next version of our website! Our previous site was launch about three years ago, around the time of our opening in downtown Frederick. With continued growth year over year, we wanted to expand our online presence to include features such as our “sales rack” where brides can find online our available in-store deals.…


We see brides by appointment only. Scheduling an appointment allows us to give you dedicated time and our undivided attention. Our boutique offers an intimate setting where you can feel comfortable and pampered.  We suggest scheduling your appointment at least 2 week in advance. However, depending on our schedule, walk-ins are possible if you call ahead.

A normal starting point is about eight months prior to your wedding date. Some brides start sooner and some brides have a very short timeframe.  Most gowns take approximately 6 to receive if they are not in stock. But we do sell all stock pieces and also have priority gowns that we can order with an added rush fee.  Each bride’s timeline is unique, so please plan accordingly based on your personal needs. We’re happy to help with your planning.

Our wedding dresses generally range from $1,200 to $2,500.  In addition, we always have promotions and a nice selection of dresses on our sale rack. We can typically work with any budget!

Ideally, you should wear undergarments similar to those you plan to wear with your wedding dress at your wedding. We suggest a strapless style bra, spanx and, if desired, a body shaper. Let us know if you have additional questions. We do carry a selection of undergarments for sale.

Brides typically bring with them one to two family members or friends they trust the most. Having too many people with you can be overwhelming and take away from you experience. To reduce stress, we strongly suggest limiting your group to no more than four people. If you anticipate bringing a larger group, please let us know when scheduling. Also, while we love children, a bridal boutique is not a fun place for kids and they will get bored easily.  More importantly, there are many hazards including glass mirrors and loose pins.

We have our own seamstresses and we provide in-house expert alterations for all dresses we sell.  Consultation and fittings are scheduled at the boutique – typically on Thursdays and Sundays.  We also provide alterations for wedding dresses, bridesmaids dresses and mother-of-the bride dresses not purchased at our boutique.

Yes. Alterations are a completely separate charge from the cost of your wedding dress. If your gown is purchased at our store, we typically schedule three to four fittings and payments can be made in installments at each fitting.

We accept most major credit cards (e.g. Visa, MasterCard), Checks, and contactless forms of payment (e.g. Apple Pay, Google Pay).

We are very upfront with our cancellation and return policy.  Being a small business and given the nature of the wedding dress industry, all purchases are final and cancellations, returns, exchanges or refunds are not allowed. Once your order is placed we cannot make changes and modifications to your order. If you have questions or concerns, please let us know. We want you to be fully aware of policies surrounding your purchase.

Our contacts

Get In Touch With Us


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31 W Patrick Street, Frederick, MD 21701

Try on our dresses in showroom

(301) 916-7774

Contact us by telephone


Write us a message
find your perfect dress

Schedule Your Appointment

Please complete the form below to request an appointment. You can also call us at (301) 916-7774 or email us at sales@elegantforever.com to schedule an appointment. Appointments are available during the day, evenings and weekends. Once you submit your form, we'll review and call you to gather additional details and confirm your requested time - typically within 24 hours.

We'll send you an email confirmation to this email address.
We'll use this number to call you to discuss your needs and confirm appointment availability.
We respect your privacy. Let us know if it's OK to text you at the number provided.
Let us know your ideal date for an appointment. We will reach back out to you to confirm availability.
Let us know what time of day you prefer. Check all that apply.
Let us know the date of your wedding or other event.
Let us know your budget for your wedding gown purchase. Also consider additions such as alterations.
This helps us understand the styles you like.
Let us know what styles, colors, fabrics, etc you like the most. You can also send us a link to your Pinterest Pin or Board.
Click or drag files to this area to upload. You can upload up to 2 files.
If you like, send us a picture of one or two dresses that you really like. This helps us get a better understanding of your interests. Maximum file size is 50M. File types accepted: .jpg or .png
Let us know how you heard about us!