Elegant Forever Bridal Boutique2019-10-02T15:46:12+00:00

Our Story

One of our many brides who found their perfect dress at Elegant Forever!

We started Elegant Forever over 10 years ago based on the belief that there should be something in between fancy, over-priced bridal shops and discount bridal outlets. There should be a place where brides aren’t pressured to buy versus finding the perfect dress. And being practical about your budget shouldn’t mean you can’t find a wedding dress that makes you look beautiful.  Most importantly, a bridal boutique where personalized service takes a front seat to the rushed and snooty service found at many wedding dress shops.  We believe shopping for your wedding dress is the most important purchase of your life. And we feel fortunate to be part of your journey.

In 2016, we opened our new bridal shop  location in Historic Downtown Frederick at 31 W Patrick Street, across from the Weinberg Center for the Arts. Located in the heart of the historic district, our bridal shop offers an extensive inventory of wedding dresses and accessories, as well as offering brides a wonderful shopping and dining experience among the many other small businesses in the downtown shopping district. We are a small, personalized bridal shop and we’re confident we can help you find the perfect dress!

We carry multiple wedding dress designers in stock, all in a variety of colors and sizes. We are also an authorized Maggie Sottero Designs bridal boutique, carrying the Sottero & Midgley and Rebecca Ingram collections.  Whether you are looking for a petite, curvy, or plus size wedding dress, a boho, lace or  beach wedding dress, or a traditional  or couture wedding dress, we are confident we can help you find the perfect dress!

To see more about our shop and read our over 70 5/5 star reviews, visit our Facebook page. Also visit our Google Reviews! Conveniently located in Frederick, we serve brides in the greater Frederick area, Urbana, Clarksburg, Germantown, Rockville, Hagerstown, Leesburg (VA), Harpers Ferry (WV) and other surrounding areas.  For an appointment, call us at (301) 916-7774, email us at sales@elegantforever.com, or complete the appointment request form below.

Maggie Sottero
Maggie Sottero Rebecca Ingram
Maggie Sottero Sottero Midgley

Hear from Brides that found their Perfect Wedding Dress!

Below are a selection of recent reviews from our brides. Please read more of our reviews on Google or Facebook.

The prices are very reasonable and they will not nickel and dime you for alterations and fittings! I love the location, the people, and the quality of service!  Thank you so much for making dress shopping so fun and relaxing!

Erika, June 2019

I found my dress..❤❤❤ it was the first I tried on.. the veil everything so beautiful and well put together..Laura is the sweetest and I enjoyed her energy and kindness. Totally recommended.

Sandra, April 2019

I said YES to the dress at Elegant Forever! Laura, thank you so much for your help! You’re so kind and awesome! Love my dress – it is elegant and perfect for my size.  Thank you again!

Google Reviewer, February 2019

They have such a good eye for what the bride really wants! This bridal shop definitely had so many beautiful dresses that it was hard to pick just one! But I ended up going with the very first one I tried on!

Tiffany, January 2019

What a wonderful experience. Kind, supportive and wonderful at matching your vision with your budget. Can not speak highly enough about this bridal shop

Angela, March 2019

Laura is amazing. I went in with my mom and she had a bunch of different style dresses for me to try. I liked all of them but didn’t find the one. She then pulled out one that she had just gotten and it was the one! She has such a vision too.

Jacqueline , November 2018

I had a full day of bridal appointments and I definitely saved the best for last! Laura and her seamstress, Judy, were amazing.  I had an amazing experience there and am so happy I was able to say yes to the dress at Elegant Forever!!!

Heather, July 2018

Everyone was so kind and accommodating. This place is small and intimate and was exactly what I wanted for my experience. Great ambience and great people. Willing to work with you to find what you want!

Paige, June 2018

I have no words to thank Laura and Brenda! I knew I would find my dress at Elegant Forever from the moment Laura contacted me after I completed my appointment request online… They are both so kind, friendly, helpful, knowledgeable, and caring…

Marcela, May 2018

I said “yes to the dress” here about a month ago. My mom and I had a good time during our visit, and Laura gave great customer service. However, I’m primarily giving a 5-star rating because how beautiful their dresses were.

Laura, April 2018

Elegant Forever Bridal Boutique was amazing! I went in and they already had dresses in mind ready for me to try on. Only took 4 dresses to find the one! They were very helpful and super nice!

Alison, March 2018

Best place ever!! I have never worked with someone so sweet and caring. She is all about you and what makes you happy. I couldn’t have asked for a better experience

Kayla, February 2018

I found “the dress” at Elegant Forever! Laura and staff were extremely inviting and friendly and ready to find me the perfect fit! I couldn’t be happier with the experience.

Kristi, January 2018

She deserves 5 stars and more!!!! Amazing courteous service, and the dress prices are so unexpectedly reasonable. High end look and service with a local charm. Definitely would recommend to anyone in the area!

Heather, January 2018

This is a wonderful bridal boutique and I would highly recommend making an appointment here! Laura and the staff are so friendly and welcoming and really make sure that you find what you are looking for.

Jacqueline, December 2017

I had a wonderful experience here! Laura is so helpful and willing to make sure you feel great during your appointment and in the dress you choose. I liked their selection and quality of dresses, as well as the price point.

Jennifer, November 2017

Find Us

We are located at 31 W Patrick Street, Frederick, MD 21701. We are located in the heart of Historic Downtown Frederick, across from the Weinberg Center for the Arts. You can find parking along the street or in the adjacent garages.
Yes, we see brides by appointment only.  Scheduling an appointment allows us to give you dedicated time and our undivided attention. We set appointments from 9:30 AM through 8PM throughout the week and on weekends.  We suggest scheduling your appointment at least  2 week in advance. However, depending on our schedule, walk-ins are possible if you call ahead.
To schedule your appointment please call us at (301) 916-7774, use the form on this website or email us at sales@elegantforever.com.  Before finalizing your appointment, we’ll gather details on what you’re looking for in terms of styles and price range.
Brides typically bring with them one to two family members or friends they trust the most.  Having too many people with you can be overwhelming and take away from you experience.  To reduce stress, we strongly suggest limiting your group to no more than four people.  If you anticipate bringing a larger group, please let us know when scheduling.
Yes. We offer in-house, expert alterations for all dresses we sell. We can discuss the typical needs, timeline and cost associated with wedding dress alterations.
We are located in the heart of Historic Downtown Frederick. Parking meters are located along W Patrick Street and adjacent streets. Meters take coins or ParkMobile. There are many parking garages downtown. We are within a one minute walk of the Court Street Parking Garage along South Court Street. Visit ParkFrederick.org for information on meter and garage locations.
Ideally, you should wear undergarments similar to those you plan to wear with your wedding dress at your wedding.  We suggest a strapless style bra, spanx and, if desired, a body shaper.  Let us know if you have additional questions. We do carry a selection of undergarments for sale.
Unfortunately, with large mirrors, racks and other fixtures, and limited space, our bridal boutique is not a safe place for small children.
We ask that you do not bring alcoholic or other beverages into the boutique. But keep in mind that we are located in the heart of Historic Downtown Frederick among a vast array of coffee shops and restaurants you can visit before and after your appointment!

Schedule An Appointment to Find Your Perfect Wedding Dress!

Please complete the form below to request an appointment.  You can also call us at (301) 916-7774 or email us at sales@elegantforever.com to schedule an appointment.  Appointments are available during the day, evenings and weekends. 
We'll send you an email confirmation to this email address.
We'll use this number to call you to discuss your needs and confirm appointment availability.
Let us know your preferred way of communicating.
Let us know your ideal date for an appointment. We will reach back out to you to confirm availability.
Let us know the date of your wedding or other event.
Let us know your budget for your wedding gown purchase. Also consider additions such as alterations.
Let us know how you heard about us!
Let us know what styles, colors, fabrics, etc you like the most. You can also send us a link to your Pinterest Pin or Board.